digital marketing Kickstarter Indiegogo lead generation email marketing campaign platform consulting market research campaign strategy social media marketing copywriting
Crowdfunding Campaign Strategist
Freelance & Consultant
December 2018 - present
With over 1.5 years of experience in the industry, I have developed the tools to help you launch your next successful crowdfunding campaign. I've worked with a wide range of products including headphones, children's robotics, wearable tech, cookware, beer dispensers, hydroponics and more. My skill set includes:
-Facebook and Instagram ad campaigns
-Market research (published, competition and crowdfunding platforms)
-Pre-campaign lead generation
Education & Training Committee Member
Crowdfunding Professional Association
May 2015 - present
Our mission is to create a strong and viable trade association for this new and emerging industry that supports the development of its members and encourages participation and awareness in crowdfund investing across the globe. The CfPA will help members get connected and stay networked in the Crowdfunding industry through CfPA communications, events and growing benefits. CfPA promotes industry best practices through educational events for all constituents in the crowdfunding ecosystem.
September 2017 - December 2018
- Planned and executed paid Facebook and Instagram ad campaigns designed for high conversion rates at a low cost.
- Researched market conditions, competition, and market validation before developing strategies for launching a campaign.
- Developed content strategies based on market research, in-depth questionnaires, and client interviews.
- Generated pre-qualified leads through engaging landing page content that highlighted clients’ unique value propositions.
- Educated customers through email marketing about the crowdfunding process, product and how to receive their rewards.
- Consulted clients on likelihood of successful launch through data analytics, market research and knowledge of crowdfunding platforms.
- Managed campaigns through entire crowdfunding process, from pre-launch to product fulfillment and shipping.
2008 - 2013
Bachelor of Science in Financial Management, Corporate Finance focus
Accounting Systems - minor