#Crowdfunding has already proven to be a preferred venue for amassing relief in emergency situations. Several reasons: 1) Donors of all kinds prefer to see tangible evidence of their sacrifice, and thus prefer transparent, ground-based, real time aid. 2) Donors are growing less confident that large organizations (from Govt itself right down to Red Cross) are equipped for immediate action or longterm fiscal management of resources. 3) CF channels provide recipients of relief a far more viral opportunity to gather publicity and funds. These all provide not only potentially life-saving relief, but also (and an unfortunate reality) an outwardly visible badge of honor for the donors who support the cause. I hope this helps answer your question.